Your arts website: learning about ease of use and clarity, part 1 (via zoomerang vs. surveymonkey)
Reading time: 10 minutes (Author’s note: this is an unreleased post from February 2009, which I’ve recently updated due to Zoomerang making some good changes to their website [good job Zoomerang!]. The process is a good exploration of user interface design consultations we do). What information can we glean for our arts websites from the .. read more
Marketing a downturn economy: simple tips for arts and dining
Difficult economic times call for different ways of thinking about marketing. From arts organizations looking to fill a seat, to restaurant managers trying to sell a dinner, the issue is the same: how to keep patrons coming in and participating with your organization. In many cases, an organization’s first response to needing to save money .. read more
On November 20th, 2008, posted in: Articles, Arts Marketing, Branding by Ron Tags: Arts Marketing, Branding, Marketing planning 4 Comment
